What are PLR Products?

What are PLR Products
Posted by Daniel Taylor

It's one of the most common questions we get asked regularly, and that is, what are PLR products?

Below we have outlined some of the most important things to know about PLR products so you'll have a better understanding of what they are and how they can benefit you and your business.


What Is PLR?

Private Label Rights, also commonly known as PLR, is a very popular type of product that can help people who need new content to offer to their audience without having to create the product themselves.

Private label rights (PLR) content is a key component to many online businesses and has become a highly visible part of the Internet marketing landscape.

Before we get into this any further, we are only going to go over digital PLR products, because if you didn’t know, PLR can also be bought and sold in the real world. But to stop any confusion, what you’re going to read here, we are only going to be speaking about digital (intangible) products.

One of the best things about PLR material is that it can be sold multiple times, this is true for any digital products I suppose, but with PLR it can be edited and changed to fit the buyer’s end goals.

Bear in mind, you need to make significant changes before you can claim to be the author of the content. It’s in your best interest to read the material and see what changes can be made to meet your end goals. You could change a word here and there or do a total rewrite of the product.

These rights (PLR) give you some flexibility in making changes that are deemed necessary. However, in saying that, there are instances where the original product creator has imposed such limitations on how the PLR material can be used. So, as a rule of thumb, it is always best to read over the license to make sure you are complying with all the rules set out.

Therefore, what does that mean? Well, this means that you can edit the content, rebrand it, etc, as this is the main and sole purpose of PLR products, but the original product creator might impose some limitations such as... you cannot sell the original PLR license (the same one you bought), etc.

In the grand scheme of things though, PLR is editable to ensure it is not similar to the original content. The PLR content can come in various formats such as:

  • Ebooks
  • Videos
  • Websites
  • AudioBooks
  • Graphics
  • Software
  • WordPress themes and plugins

Basically, anything digital...

You’re probably wondering why it is so important to change PLR content. Why it would do any good to make the changes if it’s got everything you need.

Well, here’s what you have to understand – PLR content is being bought and resold multiple times. Therefore, you need to make changes to the document that make it unique for your buyers, especially if you want to stand out from the crowd.

The seller may not impose a limit on how many people can buy the PLR content, so keep that in mind.

To recap, PLR means that you get the full rights to edit and distribute a product. There is no need to credit the original author, all profits are entirely your own and you make changes wherever you see fit.

The products themselves can also vary but they will generally be digital products. That means the product is something intangible that provides value by offering information.

The most classic and obvious example is selling eBooks, which are simply large, book-length documents saved in PDF format (in most cases).

Other options, however, can include courses, video courses, audiobooks, software, reports, etc.

Likewise, a PLR product can, of course, focus on nearly any niche, whether that be fitness, making money online, dating, or something else entirely. In any case, the best strategy is to look for a niche that you are interested in, or better yet, one in which you already have established yourself as an authority.

Why Choose PLR?

Let me ask you a simple, but yet important question... Would you like to have your very own digital product without having to create them from scratch and profit 100% from them?

If you have tried to create your own product then you know how hard and frustrating it can be and also to build an online business just to see little results or none at all.

This can be depressing and leave you unsure of what's going on.

These days people demand top products, not the same old rehashed ones, making you have to step up your game in product creation and research.

For anyone who's starting out, this makes it even harder to succeed.

You most likely have tried to listen to all the so-called gurus just to find out it's not working.

Learning from professionals can be a good start, but on the other hand, it's very daunting and can make you quit or procrastinate before you even get started.

Negative thinking can be such a downfall, not thinking positive can lead you astray from your main goals.

That's why getting your very own pre-made all ready-to-go niche product is the best thing that any beginner or even an expert can do. And that’s why you need PLR products, to fast track your product creating solution.

It cuts out all the time and money spent on all the processes it takes to create a single product. If you've ever tried, then you know exactly what I'm talking about.

Some Benefits Of PLR Products

  • Resell PLR products as your very own keeping 100% of the profits.
  • Use them for your very own benefit. Learn from them and master a particular niche. Or teach others what you've learned.
  • Give them away to your mailing list or attract new subscribers to join. A potentially great way to build your list and gain credibility.
  • Add them to your sales funnel to boost conversions. Sale Funnels are a great way to convert PLR products.
  • Add them to digital marketplaces online such as Amazon (as a Kindle ebook), JvZoo, WarriorPlus, Tradebit, Payloadz, Clickbank, and more. A great way to sell products on autopilot.
  • Rebrand them, making them your very own. Most PLR comes with their very own minisite and sales material. All the hard work is done for you.

10 Ways To Use PLR To Grow Your Business

Below are the top 10 ways to use PLR to grow your business and to make money.

  • Sell the PLR as your very own product.
  • Rebrand the product – becoming the authority.
  • Add them to your membership site.
  • Use them to build a mailing list by giving them away.
  • Create a coaching course with PLR.
  • Use them as bonuses when your promoting products as an affiliate.
  • Use the content for your blog – Save the writing time by using them ‘as is’ or using them as templates.
  • Use PLR articles to submit to article directories for SEO reasons.
  • Translate the material into other languages giving you the opportunity to tap into another geolocation.
  • Use PLR as content for social media.

There are so many ways you can use PLR, the limit is up to your creative ideas. We have a comprehensive lesson on 22 Top Ideas to Make Money from Using PLR Products, so make sure you check it out to learn even more.

How To Profit From PLR

Of course, there are many ways to profit from PLR, but to best explain this, we have created a video detailing some important points to consider when using PLR.

To learn more about this, you can refer to the following lesson “Top Ways For Making Money With Private Label Rights” found at our PLR Academy.

Choosing a PLR Product

When you choose a PLR product you are choosing a product that you can use, whether it’s to sell or giveaway.

More to the point though, you’re also selecting a product that is going to be representing you and your brand. This is going to be a product that you market as something you made and if it’s anything less than excellent, then you’ll risk damaging your reputation and your brand.

With all that in mind then, there are a few things to consider when selecting a PLR product.

What’s The Niche?

First, you need to ensure that the niche is something that you’re happy to associate with and that you have some basic interest and knowledge in. If it’s something that you know well, you’ll find it much easier to promote it.

If it’s a niche that you already have an audience in, then you’ll have a ready-made audience you can sell it to!

Is it Well Written?

This is one of the most important considerations of all: How the book is written (using an ebook for this example)? If the book is written in bad English, then you’ll damage your brand and upset your customers.

So, keep these in mind when you’re selecting a PLR product, regardless if you’re giving it away for free, as this can still impact your reputation.

More Helpful Resources:

About the Author

Entrepreneur, internet marketer, and advisor. I've helped people online since 2005 grow their online business. The bottom line, I know what works, and I know what doesn't. Anything you'll ever hear from me is to your advantage.



  1. Hello

    I would like to translate Ebook of your site, in French, but many are proposed in MRR, and I read that one should not change the “title” ??? which is impossible, of course. What is the solution. Thank you

    1. Hi René,

      Unfortunately, with any MRR products, you cannot make any changes, that’s including, but not limited to, translating the content into another language. Having said that, please check the license within an individual product, because the license can vary.

      The solution is, to select PLR products, as with PLR licensed products, this allows you to do such a task.

      I hope this helps.