You see, it's not enough to want to help. And it's not enough to be excited and passionate about your product or about how it will help the customer. You have to be able to get the customer to see it the way you see it to see those benefits and reasons that get you so excited. They need to be able to feel those emotions the way you feel, about the product. They need to be able to easily imagine how much better the future would be by using this product, just as you're able to visualize it. Show them the end result in perfect clarity and intensity, just as strongly as you're able to see it.