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Selling locally means selling to the people who live nearby. Selling on Etsy means selling to the world. It 100% depends on where you feel comfortable and how large you want to grow. There is absolutely no right or wrong answer to this question. For my family, Etsy is our only source of income. It took years to build our shop to this point though, so just keep in mind, success on Etsy is about the work you put in. I hope this helps!