I could summarize the answer in one word Opportunity. But that’s probably not the answer you’re looking for. So What is PLR? PLR stands for private label rights. That basically means that you are given rights to use content that wasn’t created by you. These could be articles, eBooks, videos, etc.
As long as the product is sold with PLR rights, you will be legally able to sell it, edit it or use it as your own. Of course, you will be limited by the restrictions that come with the PLR your purchase.