Over 200 million people sign into their Instagram accounts each month. These users contribute over 1.6 billion “likes” to the 50+ million photos that are uploaded each day. But that’s not all the good news... brands on Instagram typically see 15-20 times more engagement than they do on other social media networks like Facebook or Twitter.
The tone and the content on Instagram are vastly different from Facebook and Twitter. While you may see plenty of political rants, arguments, and offensive statements on other platforms, Instagram’s audience is more relaxed. These users are typically focused on posting feel-good content.
When it comes to posting photos on Instagram, there are two important things to remember. The first is that most Instagram users prefer images with bright colors or light colors. Images that are dark (excluding black and white) get less engagement and fewer likes. So, if you have a choice between posting a light photo or a dark one, go with the lighter image. You’ll see better traction.
The next thing to keep in mind is your image size. You can have amazing photos but if you upload them to Instagram and they end up cropped, the pictures won’t look right. You’ll see fewer likes and fewer comments.
Within this package you will find the following modules:
Instagram Stories and Posts
Instagram Stories PSD