10 Easy Ways To Research Your Market And Better Understand Your Buyers. How well do you know YOUR market? Even though there are plenty of sources and resources you can go to online for information in this respect, it’s a fact of life that many products are released with little to no prior research at all. It’s no big surprise then that some of them fail to make many sales. The creator is left wondering what went wrong when they “knew” they had a sure fire winning idea behind their product.