What Is Google Plus Local And How Can It Help My Area Business? As technology evolves, consumers increasingly rely on the internet to point them towards good products and trustworthy services. As a result, online and digital marketing is now an essential advertising tool for any company. For small and local businesses, the move away from much more expensive and time-consuming print and television advertising is proving beneficial. If you are looking for an effective way to promote your business, Google Plus Local, a newly created online business directory, could be the ideal solution.