MRR and PLR Licenses – How You Can Make Money On Digital Products Reselling

MRR and PLR Licenses - How You Can Make Money On Digital Products Reselling
Posted by Daniel Taylor

A brisk and simple approach to profit online is with PLR and MRR items. PLR basically means Private Label Rights and MRR means Master Resale Rights.

PLR and MRR Products

Both PLR and MRR products make it possible for beginners to profit on the web without expecting to create a product of their own to offer.

Profiting From PLR and MRR Products

I'm going to go over how to profit online with PLR and MRR items, uncover one of the best and most unsurprising online cash creators for online business visionaries of all levels. So would it be advisable for you to use PLR or MRR items?

PLR Overview

As a rule PLR items are better on the grounds that you have complete control over them. You can alter the content and present yourself as the creator. By doing so, you rename the item and incorporate new words or pictures. So you can then take an item, enhance it making it your own and offer it without zero rivals.

Yet, it does require more effort to offer PLR items as a result of such changes that you'll make. It can once in a while be harder to discover superb PLR items to offer. In light of the fact that there are loads of low quality, re-hashed PLR products, and different items to filter through before you run over the high-quality products.

MRR Overview

It is simpler and faster to offer MRR items in light of the fact that you don't have to roll out any improvements. You're given a turnkey format, design and the complete item to offer. You should do nothing more than sell the product as is. Then include a shopping cart or payments button so individuals can make a purchase.

The drawbacks of MRR items is that you can't alter them. You need to keep the content, item name, and creator name in place. That's the motivation behind why numerous individuals make MRR items. Since when other individuals offer it themselves then their content and brand can turn into a viral sensation. So despite the fact that they don't profit from the introductory deal, many individuals will wind up going to their site. In the long term making them more sales from what ever they're offering.

Partners, Content and Great Approaches

Having partners join inside the content, for example within an ebook is a great approach to make remaining commissions from PLR and MRR items. If you have complete control over the content then it's a good idea to include their products or even affiliate links inside the product itself.

However, you can't do this with MRR items that you don't have the rights to do so yourself. This is another downside to offering MRR products to others seller. As you'll won't be able to let your buyers edit the product.

Having said that, it's a good approach if you do have the rights. Because once you sell the product with your partners content or your affiliate links within. Then the item remains the same, thus going viral around the internet.

About the Author

Entrepreneur, internet marketer, and advisor. I've helped people online since 2005 grow their online business. The bottom line, I know what works, and I know what doesn't. Anything you'll ever hear from me is to your advantage.



  1. Hello Daniel,
    very useful article.
    However it is still not clear for me about the restrictions in MRR and the motivation behind why numerous individuals make MRR items.
    In the most MRR items that I´ve found (or even in all of them) there were no author’s name.
    So why this care in not to allow to change the content?
    I understand that those restrictions could be applied if I intend to resell the product.
    But what’s the harm to the author if I change the MRR item in order to make it more suitable to my website, fanpage etc?

    1. Thanks Sebastiao,

      I understand what you mean. With most MRR licensed products, it was originally sold with PLR, which allowed you to edit the content and become the author.

      The MRR license is like another type of license that only allows you to sell the product “as-is.”

      Basically, the harm is really that the original PLR vendor is wanting the user to purchase the PLR license directly through them, and no one else, which means, anyone else selling the product, opposed to the original creator, can only sell the product with MRR, which comes with certain restrictions.

      I hope this helps.

      1. Thanks for the reply, … and sorry for my insistence, but I still did not understand.
        Let’s say, suppose I’m a writer and plan to launch a ebook to be sold with PLR or MRR (suppose I still don´t know what’s best for me).
        In both options I don´t plan to insert my name in the work.
        In both options the price of the ebook would be the same.
        If I sell it with PLR and you, for example, decide to buy it from me, you can get it and make whatever you want with it.
        Nobody will never know that I’m the original author.
        If it becomes a best seller you will earn a lot of money and if you’ve put your name as the author, all credits will be given to you. And this will be perfectly legal.
        Now, if the same ebook would be bought with MRR, you could not put your name in it neither make any changes.
        Due to these restrictions your sales are directionated to a more restricted public, as web marketers.
        As it happens with the PLR one, nobody will never know that I’m the original author. But the sales that you make will be your sales.
        On the other hand, for me, whatever the result of your sales, my main goal would be achieved: I sold my ebook.
        If the ebook´s cover was originally in blue and you changed it to red, I understand that the unique person that can be harmed is you. Not me. Not the author.
        As I said, my main goal would be already achieved.
        Please, clarify my thoughts.
        It will probably not change the rules, but at least I will understand why I can not use a lot of interesting works with the changes that I would need to apply.
        Sorry again for the long text and for the broken English.

        1. Hi Sebastiao,

          I completely understand what you mean. Unfortunately, these are the rules set forth by the product creator. If you’re interested in selling products with your name on them, then I would suggest only using PLR products.

          I hope this has helped answer your question.

  2. Hello, how are you?
    My question on mrr rights is if I can translate them. Since on this page many products are offered (free) mrr I would like to know if they can be translated into other languages ​​without changing any of the content or covers

    1. Hi Cris,

      I’m good thanks and I hope the same for you. In most cases, with MRR, you cannot modify them, which includes not being able to translate them. Having said that, please check the license within any particular product, as all licenses can vary.

      I hope this helps.

  3. Hello,
    I am very happy to read your wonderful articles
    My first question
    Will the low quality of many PLR products affect my sales of them even if I change their content?
    My second question
    Which is better in quality, MRR products or PLR products

    1. Hi there,

      That’s great to hear and I’m glad you found this article to be helpful. To answer your questions…

      Will the low quality of many PLR products affect my sales of them even if I change their content?

      It all depends. I always recommend finding the best products that best suits your needs instead of selling as many as you can. The best thing about PLR products is that you can make changes to them, meaning, you can turn a lower quality product into something that has more value by making it into something of higher-quality.

      Which is better in quality, MRR products or PLR products?

      The license rights don’t mean either product will be of different quality. I always recommend checking each product before you plan to sell it. And as I mentioned above, you can always make changes to PLR products to make them higher in quality.

      I hope this helps answer your question.