Mobile usage now represents 65% of all digital media time. As of 2016 mobile traffic makes up over 56% of all internet traffic to leading US websites. In response to this, 68% of businesses now have a mobile marketing strategy, and by 2019, mobile advertising will represent 72% of all US digital ad spending.
But it’s not just businesses that are catching on. Consumers are starting to expect more too. According to Google, 61% of users probably won’t return to a mobile site they had trouble with, and 40% of them will go to your competitors. 83% of consumers say a seamless experience on all their devices is significant while 57% insist they won’t recommend businesses with a poorly designed mobile site.
Of course, all that assumes users will even find a non-mobile-friendly site, which is becoming less likely now that Google factors mobile-friendliness into your search ranking!