You already know that video is hot. So hot, in fact, that if your site doesn’t use video, you could be turning away a huge segment of potential customers. Nearly every platform is making more and better use of video than ever before. Facebook, Twitter, and Instagram long ago realized the power of video content, and encourage users to create and share them by prioritizing video posts.
Then there are the video-specific apps that are popping up everywhere, such as Periscope, YouTube Live, Facebook Live and more. Clearly, video works. And not just for these platforms, but for viewers as well.