In today's world, we are spoilt for choice and coupled with a short attention span, we get bored quickly. Agreed? Statistics have proven that if a video is boring, people DON’T watch it! Even if they do, the bad news is that they often make the decision to switch to something else in just 20 seconds. So do you know how to make a video engaging and interesting enough for people to watch past 20 seconds? The truth is you really want them to watch right to the end.