In our everyday conversations, words have played an important role in the expression of emotions and desire. Words also have the ability to affectthe emotions of others. It can ignite emotions such as anger, fear, jealousy, joy, lust, greed, and even love. Surprising enough, even the most seasoned marketers overlook the most powerful element in any business. This element is usually determines the make or break between a mediocre and an outstanding business. This element is known as Marketable Words.