Let’s get real here: if you pick the wrong niche, it’s only a matter of time until you fail. This is guaranteed. Maybe you would fail immediately, or it will take several years. Regardless, if you build your online business on the wrong niche, that business is never going to live up to its fullest potential. In fact, in 90% of cases, it’s not going to live long at all. That’s how crucial certain decisions are in niche marketing.