Do you want to increase your email subscribers? Do you currently run Facebook contests? If you answered yes good for you, because contests are a great way to capture email leads. Find Your Niche and Feed It. If you have a niche business, hold on to it. Take the time to come up with a contest your fans will like. For example, let’s say your niche is owners of puppies and dogs, you could run a photo contest where fans upload their pet pictures and choose the cutest puppy picture. The voting is done by fans. The photo with the most votes wins a prize and one voter wins a prize too.