Pinterest is one of the most popular websites in the world, receiving a massive number of visitors each and every day. Its fans are die-hard, and they spend a great deal of time pinning new items, organizing their boards, and looking through new content. Not only that, but Pinterest has been proven to be one of the highest converting websites in the world as far as converting views into buyers. Some marketers mistakenly believe Pinterest is mostly women, but the fact is men make up a large chunk of its users, and they are just as voracious in their consumption of content as female users. The site has a good mix of every age range, too. Chances are, your demographic is represented on the site, no matter what your niche is.