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Search engines like Google, Bing, and Yahoo! help users find websites they’re looking for by crawling the Internet. These search engines use special algorithms to determine the importance of a website and its relevancy to a user’s query. The higher your website ranks in Google search results, the more visitors you’ll get from that search engine.

Websites that rank well in search engines are called “optimized” websites. Optimization strategies for search engine crawlers involve techniques such as creating unique content, link building, image tagging, keyword research, and implementing site architecture principles to improve user experience (UX). As you already know, there are different ways to optimize your site for search engines.