Why you could be leaving money on the table by ignoring CPA income… just because it sounds too complicated. Do your eyes glaze over when people start tossing around terms like “CPA” or “PPC” or “ROI”? Do you skim over or skip articles because they sound like they were written by an accountant giving a year end report? If you’ve ever said to yourself, “That’s too complex for me. I’ll look into it later,” then you’re making the exact same mistake I made, back when I was first starting out my internet marketing career.