The idea of attraction is instantly appealing to most people. Attraction is about bringing something toward you, almost like a magnetic pull. The idea of a magnetic energy drawing something toward you is at the heart of the law of attraction.
Now imagine what you could bring into your life if you knew how to direct that magnetic pull. When The Secret hit bookshelves, it revived an age-old concept. It's nothing new. The idea has floated around for centuries, seemingly forgotten except by a few, then is always revived over time.