Product Description

Every day, hundreds of millions of promotional emails go unopened. I’m not talking about spammy messages about magic or desperate messages from royalty who need help with a little international transaction. I mean legitimate, targeted emails. Emails which were sent to people who had specifically asked for them. And we’re all guilty of doing this.

I can almost guarantee that if you have an email address, you have hundreds of unopened messages rotting away in the deepest depths of your inbox. People mentally filter out emails, with a sort of deliberate blindness that develops over time.