Your affiliates are the mechanisms that DRIVE sales, so it’s obviously in your best interest to keep your affiliates happy, motivated and knowledgeable. If they are successful, YOU will be successful. It’s as simple as that. One thing to remember is that if you keep your affiliates happy you will build loyalty among the ranks. This lays the foundation for a strong and loyal sales force. After all, your main goal is to generate more sales and keep them coming. You can only do that if you keep your affiliates happy and content.