Product Description

If you jump right into advertising or marketing, and miss branding as the foundation, then you may waste a lot of time and money. I'm here to help you avoid that. In this piece, I start simply, with foundation concepts and then build upon the ideas, adding more details which you might find changes the picture for your situation. I've also purposefully limited the scope of this piece to branding. I cover marketing and more in subsequent pieces.

Just like medicine or law, life online is a practice. So, don't worry if you have to try a few attempts at branding, before you get a good result. Just start, or start over, and keep going, you'll get better. That's how we learn most things in life. Exceptional branding is not instant, or luck. It's a practiced art.