How many businesses do you know that you can start without having to lease a building, buy a lot of equipment, pay a franchise fee, bring on a lot of employees, and all the overhead that normally comes with a brick and mortar type store? With eBay, it’s very limited. In fact, very little equipment is needed. That’s the second point. The third point: very little learning, or studying. The fourth point: There's a short learning curve. The fifth point: There are no worries about getting traffic. eBay handles that.