Stand Out from Your Competition Using Your WordPress Web Design. Branding is one of the most important factor in building your online business' authority. And doing the branding process starts from the looks of your website that people will remember. The thing though is that, hiring someone to code your own unique style of template costs you a lot of dollars and this is not practical if you just started out. The good news is that, inside this amazing product is called Enigma WordPress Theme that will cater your initial website design needs as a startup blogger or online business owner.