Product Description

Ray Edwards's guide helps you to discover the breakthrough copywriting system that could increase the response rates for your sales copy. Here's some of what you will learn: The power of "upside leverage" and how to use it. The 2 things you must do to improve your results now. The 5 Rules to Empower Your Copy to Sell Stuff for you. The 9 Most Important Elements of Your Copy - and how to get them right! The 4 Books every Copywriter (or anyone who hires a copywriter) must read.