How much of your time have you wasted on doing keyword research? Quite a substantial amount I’ll bet. Truth be told, if you’re going to spend time doing keyword research and want to do it properly, it shouldn’t take long, but if done wrong, it can be very time consuming or expensive. Which leads me to my next question. How much money have you thrown in the trash on PPC campaigns that failed to deliver an ROI? In most cases for many marketers, the numbers can get pretty staggering. Thousands upon thousands of dollars wasted simply because they were “just wing-in it” and had absolutely no idea what they were doing.