The average age of an online businessman is 38.3. More than 65% are from the age of 55 and up. What do these statistics mean? Simply put, the majority of people who are entering Internet marketing come from the baby boomers generation. This is the main demographic for Internet marketing. And with a tidal wave of recent media segments on Internet marketing as a viable earning opportunity for baby boomers in 2008, the market will soon see an even bigger influx of 60+ new players wanting to try their hands on this wonderful game.