As a business owner, you understand the competitive nature of the open marketplace. We don’t often like to discuss it, but business can be, and often is, cutthroat in nature. There are only so many clients or customers available. The business that is best able to attract a majority of those clients or customers succeeds. Everybody else fails to a greater or lesser degree.
It’s all about survival of the fittest. Therefore, if you want your business to survive and thrive then you have to make sure that you and your business are in the very best shape. Why? Because business survival is no different than personal survival.