Do You Have a GREAT Product or Service That NEEDS Exposure? Your Own Affiliate Program Can Provide That. If you are reading this, chances are you have a great product or service. You busted your butt creating this product, or you bust you butt providing an incredible service. Have you considered starting an affiliate program? An affiliate program means that you get other people to send willing customers to your offer in exchange for a percentage or flat fee. An affiliate program will be your 24-hour, seven day a week sales team.