Email Marketer Workshop

Product Description

This course is a complete, step-by-step training focused on email deliverability—showing you how to ensure your emails actually reach the inbox instead of getting lost in spam. It covers the technical and practical foundations used by professional email marketers to improve sender reputation and maximize results.

You’ll learn how to properly set up and secure your domain, configure business email systems, and implement essential authentication protocols like DKIM and DMARC across major platforms such as GetResponse, Aweber, Mailchimp, SendGrid, and Amazon SES. The course also walks you through tools like MX Toolbox and DMARC analyzers to monitor and troubleshoot your setup effectively.

Beyond setup, it explains modern enforcement standards from providers like Google and Yahoo, helping you stay compliant and avoid deliverability issues. You’ll also discover how to integrate email systems with WordPress and optimize sending through passthrough services for better performance.

Designed for marketers, business owners, and anyone sending bulk emails, this course gives you a clear, structured system to improve inbox placement, protect your domain reputation, and increase the effectiveness of every campaign you send.

Course Modules

MAAWG Sender Best Practices
Google and Yahoo Enforcement of Sender Best Practices
MX Toolbox for Domain Checking
Getting Assistance
Secure a Business E-Mail Address
Secure a CPanel E-Mail
Your Domain and GetResponse
GetResponse and DKIM
GetResponse and DMARC
Aweber and Your Domain
Aweber and DKIM
Aweber and DMARC
Mailchimp and Authentication
Using a DMARC Analyzer
Gappie Inboxing Tool
Course Platform Set Up
WordPress Deliverability
WordPress to SendGrid Pass Through
Setting Up SendGrid as a Passthrough
Amazon SES E-Mail